If we, adults, find it very hard sometimes to wear masks when we’re outside, how much more to kids?
Miami Ad School in Berlin, Germany, led by Thit Lin Venning and Lisa Kirmsse, came up with a campaign featuring a mask to encourage kids to feel empowered and safe during the pandemic. The collection named COVID WARS that features a series of ultimate face masks that let little rascals transform into their favorite masked villains.
According to the recent article published in The New York Times, children may be afraid of wearing protective masks for many reasons. One of them is on how it affects their development of facial recognition skills. Kang Lee, a professor of applied psychology and human development at the University of Toronto, explains that children start to develop their facial recognition skills at the age of 6. Still, it is not until they are about 14 that they reach adult skill levels in recognizing faces.
Furthermore, kids may also suffer from the typical childhood development phobia called Maskaphobia or, as the name implies, fear of masks. Study shows that as many as one percent of children may suffer from it and can last of up to six months.
If these COVID Wars masks materialize and hit the market, parents may stop worrying about their little ones. Who doesn’t want to be dressed in their favorite movie characters, anyways? And, by the looks of it, adults are undoubtedly more interested in these masks!
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Photo Source: Ads of the World