It’s 520 once again! To mark this most-anticipated annual celebration of love and human connections, LOEWE releases its exclusive 520-themed capsule collection.
Love is definitely in the air as China celebrates its most-awaited “I love Day” this May 20. While this may just be another ordinary day to the rest of the world, this auspicious occasion has evolved into China’s very own celebration of Valentine’s Day.
This tradition arose from the number “520” which sounds phonetically similar to “I love you” or “w? ài n?” in Chinese. Marking this special celebration, LOEWE launches its 520-themed capsule collection – which is now available online and in selected stores.
Fall in Love with LOEWE’s 520 Capsule Collection
The LOEWE 520 capsule collection comprises the Cubi bag, Anagram key ring, and luggage tag – which both are tailored with a heart insignia. The Cubi bag comes in a ‘small’ iteration but despite its compact size and shape, it can accommodate all the essentials needed for the day. It has an adjustable strap that can be modified to fit the shorthand carry and a longer variation for a more casual shoulder fit. Another highlight of this bag is its zipped closure feature which adds security to one’s belongings. Made from LOEWE’s signature soft and supple Nappa leather, the Cubi bag is only exclusive to this collection.
The Cubi bag comes in five distinct colors – Lemon, Dahlia, Coral Reef, Warm Dessert, and Rosemary. Its Heart Anagram tag is also available in three corresponding colors: Lemon, Warm Dessert, and Rosemary. Adding a perfect finish to the ensemble, the Heart Anagram keyring is fashioned from gold.
For this collection, LOEWE created a playful campaign that highlights the celebration of love and human connections – perfectly fitted for the important notions of today’s world. The campaign involves a play of numbers and intimate portraits that emphasize how time – both precious and fragile – creates lasting relationships, connections, and memories. The special customizable packaging of the collection – which employs the colors of the collection – also aims to encourage people to express significant times, dates, and memories of their own.
Check out the LOEWE 520 capsule collection on their website or in the nearest store near you!
