March 29, 2024 The voice of all eras.

“Boundless by Sony” – The newest brand campaign by Sony

January 9, 2020

January 9, 2020

Sharing is caring!

A new digital brand campaign dubbed as “Boundless by Sony,” was recently launched by Sony Corporation at the 2020 Consumer Electronics Show (CES) in Las Vegas, Nevada. The said campaign is part of the company’s ongoing strategy to highlight their unique relationship with creators and how they get involved in bringing together technology and entertainment. Furthermore, the campaign aims to inspire the next generation of young professionals and aspiring professional creators.

The campaign initiative involves creating and distributing digital content showcasing different creators from the film, music, and games businesses and how these creators push boundaries and shape the future using Sony’s technologies. Part of the launch features a panel talk with a theme of “Experience, Immersive, or Reality. Will border still exist?.” The said panel includes Sony personalities such as Glenn Gainor, Head of Physical Production, Screen Gems, Sony Pictures Motion Picture Group; Mike Larson, Sound Engineer for Sony Music artist Pharrell Williams; and Cory Barlog, Writer / Director, Sony Interactive Entertainment.

During the talk, Mike Larson said, “The great thing about new technologies is that they keep you curious to new possibilities and open to discovery. As a creator, once you start feeling like you’re an expert you lose your edge. One of the most fun parts of the creative process for me is that it always feels fresh and new. You can feel scared and like it’s going to be terrible, but it turns out to be this thing that the audience really enjoys and means a lot to people.”

“This exciting new campaign further enhances Sony’s message of being a creative entertainment company with a solid foundation of technology,” said Midori Tomita, VP in charge of Brand Communication, Sony Corporation. “We’re looking to increase engagement amongst young creatives across the different entertainment industries by capturing their interests and showcasing how Sony connects the vision of the technology to the vision of the creator.”

Boundless by Sony will run through March 2020 and features Kiersey Clemons and Sony Innovation Studios, revolutionary Point Cloud and Virtual Production Technology for Film and TV production, and other upcoming campaign content will be released at a later date.

For more information and updates on the “Boundless by Sony” campaign, visit www.sony.com/boundless.

Related Posts

Camila Cabello Teams Up with Playboi Carti for Euphoric Single ‘I LUV IT’

March 28, 2024

March 28, 2024

Camila Cabello just unleashed ‘I LUV IT’, a sizzling collaboration with hip-hop maverick Playboi Carti, and it’s everything fans could...

Uniting Style and Sport: Y-3 and Real Madrid Launch a Striking Matchwear Collection

March 27, 2024

March 27, 2024

When Style Meets the Stadium In an electrifying blend of high fashion and high-stakes football, Y-3 and Real Madrid have...

RIMOWA’s New Beat: Introducing the Hammerschlag Collection

March 27, 2024

March 27, 2024

The Hammerschlag Collection: RIMOWA Strikes a Chord with Heritage and Craftsmanship If you thought RIMOWA was all about sleek lines...

EXO’s D.O. is Coming to Singapore for His First Solo Concert

March 26, 2024

March 26, 2024

Exciting update, Exo-L and Dandanies! Mark your calendars for September because the South Korean actor and idol will hold his...

What’s New? Malaysia’s Viral ‘US Pizza’ Now Sizzles Hot in Singapore

March 26, 2024

March 26, 2024

Time to dig in for some cheesy goodness with the store’s renowned cheese boat pizza! Guess we can all agree...

Get Ready to Fly High with “House of the Dragon” Season Two: What You Need to Know

March 22, 2024

March 22, 2024

If you’re anything like us, your heart probably did a little somersault when you heard the news: House of the...

South Korea’s Bestselling Sagwadang Apple Pies Are Now in Singapore—For a Limited Time Only!

March 21, 2024

March 21, 2024

The pop-up store is open for just two weeks, from March 18 to April 7. There’s something about apple pies...

Wander and Wonder at Singapore’s Newest Outdoor Attraction: Sensoryscape in Sentosa

March 20, 2024

March 20, 2024

Going for a walk has never been this exciting. Yep, it’s finally open. Making your Sentosa Island experience even more...

Delving into the Steamy Secrets of ‘Supersex’—Netflix’s Most Daring and Explicit Series Yet

March 19, 2024

March 19, 2024

No, this isn’t your typical thirst trap tale. There’s a seductive depth to Rocco Siffredi beyond his moniker as the...

CeraVe Hits Singapore: The Ultimate Skincare Game-Changer Has Arrived

March 18, 2024

March 18, 2024

Hey, Singapore! Say goodbye to your skincare woes, because CeraVe is here to transform your daily regimen. That’s right, the...

Netflix is Dropping ‘Black Mirror’ Season 7 in 2025, Including Sequel to ‘USS Callister’

March 18, 2024

March 18, 2024

The hit sci-fi anthology will return with six new episodes. Confirmed: Black Mirror is poised to stimulate our minds once...

Cherry Blossoms on Your Plate: The Ultimate Guide to Sakura-Themed Eats

March 14, 2024

March 14, 2024

Hey foodies, spring has officially sprung, and it’s not just the cherry blossoms that are popping – Japanese eateries are...

Anne Hathaway and Nicholas Galitzine Turn Up the Heat in the Steamy Adaptation of ‘The Idea of You’

March 11, 2024

March 11, 2024

The R-rated romantic drama is said to draw inspiration from the former boy band royalty, Harry Styles. Following their iconic...

Beyond ‘The Eras Tour,’ Singapore’s Got Some Cool Stuff Happening This March 2024—Check It Out!

March 6, 2024

March 6, 2024

Enjoy the other upcoming festivities, musicals, tasty culinary experiences, International Women’s Day celebrations, and more! The year 2024 has been...

Shine Bright Like a Diamond: Kiehl’s Launches The Ultimate Skin Experience with Bright Vachirawit in Singapore

March 5, 2024

March 5, 2024

Hey, glow-getters and skincare aficionados! If you’re all about achieving that coveted glass skin look that literally makes you shine...